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(Reader’s Digest Recommends) Finally: A Scale That Doesn’t Weigh You Down! Dieters can become obsessed with “the number” we see when we step on the scale to measure our progress. So, when I came across the Quantum Scale, I realized it might just allay that dread. Rather than displaying your weight, it shows you the total number of pounds you’ve lost (or gained) since you began dieting Read More >(and programmed the scale with your starting weight). What more positive reinforcement could you ask for than starting the day with “-10 lb”? As Tyra Banks said in her testimonial, “When someone’s trying to reach a healthier weight, the last thing they need is their self-worth to be attached to those three numbers.” Too-frequent weighing can cause you to lose sight of the big picture. The Quantum Scale lets you concentrate on how far you’ve come in your weight-loss journey, rather than stressing over how much more you have to lose.Read less <

Bobbie’s Buzz: Scales that help you lose weight With Halloween candy hanging around the office, Thanksgiving feasts right around the corner and holiday parties soon popping up, it\’s very easy to pack on those extra pounds. These savvy scales may be a smart solution to help you maintain your ideal weight. Read More >It’s easy to get hung up on a specific number when trying to achieve or maintain your “goal” weight. But it isn’t always the number that’s important. Designed with this philosophy in mind, the Quantum Scale is a personal weight-loss product that focuses on progress rather than your actual weight. Upon first use, the scale registers your actual weight (without displaying it). After that, you’ll only see pounds lost or gained, making the scale “more of trusted companion for weight loss rather than a measure of success or failure” according to its creator, Susan Taylor.Read less <

Track Your Weight Loss Only With The Quantum Scale! Quantum Scale Only Displays Your Weight Loss You’ve decided to actively work on achieving your weight loss goals, but you’re dreading stepping on the scale to see just how much damage has been done in the months that you’ve been AWOL from your weight loss program. Why does it seem emotionally traumatic to come face to ...Read More >face with seeing that number on the scale? Having to see that number that you don’t like on the scale – whether it’s 150 or 350 pounds – is so scary that it stops people from ever beginning their weight loss journey in the first place.The Psychology of Weight Loss and Scales : The Quantum Scale is being touted as the dieter’s dream – step on the scale after beginning a weight loss program and it only displays your progress. And the premise is an interesting one. Advertisements claim that health and wellness experts support the view that maintaining a positive outlook is important in not only losing weight, but developing a consistent focus on weight loss (or even maintaining weight loss). The idea is to remove the negative psychological stimulus (i.e., the current number on the scale that you don’t like!) to replace it with feedback on how much you have accomplished on your weight loss journey. The difference is akin to focusing on how far you’ve come compared to how far you still have to go to reach your ideal weight.Read less <

Wacky (But it Works) Wednesday: A Scale with No Numbers! As a girl with a quick metabolism, I've basically weighed the same since I hit puberty. As you may know from my introductory blog (hooray!), it wasn't until this past year that I really dug my teeth into fitness. One day, after about a month of weight training, I stepped on the scale and stared down at the number--surely I Read More > must have lost weight; I looked so much thinner! Nope. I had gained weight. 7 pounds of weight! Suddenly, my newfound confidence flew out the window. I knew that I wasn't fat, and knew that I had gained weight because of muscle gain, but I instantly became fixated on my weight. My point is this, SELFy Fitness readers: stepping on a scale can be really discouraging. We all know this. For whatever reason, we let those 3 numbers completely skew our self-image. And yet still, we are drawn to the scale like moths to a flame! The solution? Switch out your regular scale for the Quantum Scale! The Quantum Scale doesn't display your weight, it simply tracks your progress. Each scale is an individual tool, so after programming it on day one, you'll only know if you've gained or lost pounds. Just think about how much better your day will begin when instead of facing your 3-number weight, you're greeted with the fact that you've lost a few pounds. And hey, even if you've gained a few pounds, it'll be much easier to digest that knowledge than being faced with your newly inflated 3-number weight!Read less <

A weighty subject for the holidaysMillions of people will probably entertain themselves this holiday season by watching TV, playing video games, or surfing the Internet. One thing they likely won't do is haul the bathroom scale from the bathroom to the dining room and make everyone weigh themselves right after dinner.Crazy, right? Well, back in the day (the 19th century, to be precise) it was Read More >considered quite the amusing parlor game, according to Deborah Levine, an Andrew W. Mellon postdoctoral fellow at Washington University in St. Louis. She studied the fascination with weight and scales as part of her doctoral dissertation, "Managing American Bodies: Diet, nutrition and obesity in the United States from 1840 to 1920 (She\'92s currently writing a book about the subject.).\ During the early part of the Victorian era, Levine says, babies or sick people were usually the only ones weighed. "If you were an adult you wouldn't have known what your weight was. It wasn'92t common information until the railroads started shipping freight, and people started to weigh themselves at train stations on the public scales." The popularity of that, she adds, eventually inspired scale companies around 1880 to build smaller, more accurate versions meant for weighing people. Those machines began showing up at fairs and hotels, and wealthier families bought them for home use, where being weighed was one source of entertainment, especially before and after eating a large meal. Levine adds that scales also fit in with a growing fascination with anthropometry, or measuring different parts of the body with various tools to better comprehend the variation in human beings. In a diary entry Levine found from 1890, a young woman writes: "Three cheers for Thanksgiving. Harrah! Harrah! Harrah! The Learneds and the Hursts came to Thanksgiving. What a fat turkey we did have, and such a nice lot of things to eat! I asked papa to bring up the weighing scales [from the shop,] so we might be weighed before and after dinner to see how much we would gain by eating such a large dinner." The woman noted that on average, each guest gained an average of two pounds. Hilarity must have often ensued in these situations, as the diary entry continues: "This is not the true weight of Papa because he had a lot of things in his pocket to fool us!" But by about 1910, Levine says, a shift occurred: "As the 20th century wore on, weight and the ability to stay with a prescribed diet became connected with a person's moral character. The scale got moved from the salon into that other new invention of the American home, the bathroom, alongside other things necessary for good hygiene." This dovetailed with the release of actuarial tables by insurance companies. Now knowing height and weight was essential, as being overweight was associated with having a shorter lifespan. She notes that our fascination with scales has endured, and technology has tried to keep pace, coming out with more accurate and detailed readouts. One of the latest incarnations is interesting in its approach; the Quantum scale never shows a person's weight, only the amount that's been lost or gained. Says the news release, "By only showing a loss or gain from the time you start a diet, the Quantum scale removes the negative observation." Something tells us the Victorians wouldn't have seen the fun in thatRead less <

5 Motivational Fitness Products See smart supplements and gadgets that cater to common weight-loss hurdles Feel like you’ve lost your drive to get into shape? Now’s the time to review your routine, examine the results and be honest about what’s holding you back. Whether you’re not getting enough water or you find food journaling cumbersome, here are five useful products to help you get back on track.Read More > Excuse: "I get so depressed about my weight that I've stopped stepping on the scale regularly." Busted: The Quantum Scale ($59; QuantumScale.com) shows your progress (-2, -5 pounds, etc.) instead of your weight, so you'll be motivated to keep moving toward your goal. Excuse: "I'd like to walk faster, but my keys and other essentials weigh me down." Busted: Free up your hands by stashing your ID, a house key and an emergency $20 bill in a Shoewallet ($9.99; ShoeWallet.com). Excuse: "I don't drink enough water because I don't like its bland taste." Busted: Hint water has no calories, sugar or artificial sweeteners—just a taste of natural flavors like pear and mango-grapefruit ($1.80; DrinkHint.com for retailers).Read less <

Press Releases

#1: Revolutionary scale makes losing weight easier than ever

The Quantum Scale tracks the user’s progress rather than their actual weight. City, State or Province (Posting Agency) June ___, 2010.

The Quantum Scale is a personal weight loss product that focuses on the progress of the user rather than their desire to reach a target or ideal weight. Upon initial use, the scale registers (but does not display) the actual weight of the user, storing it in the scale’s memory. From that point on, the scale only displays weight loss or gain.*

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#2: The Quantum Scale helps in the fight against childhood obesity

Positive reinforcement rather than setting a target weight is the key to success.
City, State or Province (Posting Agency) June ___, 2010.

A new tool for reducing the rate of childhood obesity, the Quantum Scale relies on positive reinforcement and encouragement to help promote weight loss and a healthier lifestyle for children and adolescents.

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#3: The Quantum Scale ushers in a new, more positive approach to weight loss

Creating a positive mind/body connection brings about better results.
City, State or Province (Posting Agency) June ___, 2010.

By focusing on the user’s progress in losing weight rather than their total weight, the Quantum Scale provides the positive reinforcement many need to continue with their weight loss program.

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DON’T LOSE YOURSELF...JUST THE POUNDS!

Order your Quantum Scale today in one of six designer colours. On a Quantum Scale the possibilities are endless!

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